Myths About Affiliate Marketing
There are a ton of myths surrounding affiliate marketing, and these can constantly cause brands/businesses to pass on these kinds of programs. It’s important you understand some of these myths so you can make the correct decisions for the future growth of your business.
Whether you’re the brand manager at a Fortune 100 brand or the marketing director/everything else at a startup, setting up a solid affiliate program can open a revenue avenue without much of the hassle usually associated with setting up new marketing initiatives.
Affiliate systems are quick and simple to manage
An affiliate marketing program is a lot of work, and in most situations there’s a lot of competition so you’re not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing a huge amount of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.
You need to work in a very popular and lucrative niche to make affiliate marketing work for your business.